Each year Harlem’s Fashion Row organize its Fashion Show and Style Awards. 2018 fashion set congregated at New York's Capitale for the HFR's biggest and most monumental bi-annual fashion showcase and gala in partnership with Nike and celebrated basketball star - LeBron James.
Brandbees support HFR for the last 4 years, and this year we were honored again to prepare brand materials for their event and to support their mission in uplifting designers of color.
For HFR we designed a characteristic typography brand pattern from the words which represent the best the black culture: STRENGTH, COURAGE, DIGNITY, LOYALTY, and used in widely through various supports together with minimalist design. An elegant blend and balance of black, white and tan sets the tone for the whole brand character.
