Spring Awakening for Sustainable Fashion.
Event design and digital promotion for Harlem's Fashion Row 3rd Annual Sustainability Forum sponsored by H&M.
This annual event goes beyond the runway, focusing on not only fostering change for designers of color but also revolutionizing how we wear our clothes and make a positive impact on our environment.
Sponsored by H&M, a global leader in sustainable fashion, this forum is a collaborative platform where industry leaders, designers, and enthusiasts come together to share ideas, insights, and innovations.
This project seamlessly blends artistry and environmental consciousness, creating a captivating narrative that underscores the elegance of sustainable practices in the fashion industry.
Inspired by the dynamism and vibrancy of nature, the visual identity is rooted in an original artwork "Les Jeux de Ombres" characterized by bright, bold colors and organic forms with graffiti-like finishings, reflecting the raw beauty of the natural world and evoking a sense of movement and growth.
These forms are meticulously integrated into various design elements, from event save the date to digital interfaces and large-scale environmental graphics. To minimize paper waste, a digital agenda is provided, seamlessly integrating the visual identity into a user-friendly format.
Harlem's Fashion Row 3rd Annual Sustainability Forum, held in April, serves as a vibrant celebration of spring and renewal.
Art & Design by Yuliya Canavaggio
Digital Artworks by Elena Bok
Animations by Eslam Ghazy
Event Photography & Videography: Courtesy of HFR
