Located in a charming passage in the heart of 9th district in Paris, Friends & Family restaurant offers outstanding bistronomic cuisine. At the origin of this project, a group of fifty friends associated to create a restaurant that represents their way of living: place to enjoy, to share and to admire it's epicurean evenings.
Cosy, frienship, family, sense of belonging, epicurian
The aim of the project is to develop a graphic identity of Friends & Family Restaurant that will increase the charm and spirit of the ancient Parisian bistro and reflect a modern touch of it.
We proposed a simple and effective solution for Friends & Family. The logo is represented by slightly retouched handwritten lettering. This approach brings a strong personal touch and uniqueness, talks to emotions and appeals to personal connection.
The F&F color palette: anthracite, light grey and bright orange, complement with the materials used in the interior: wood, polished concrete, steel, leather. The brand’s system offers an integral brand experience, where the enjoyment of food, good wine, and spending time together meet at the same place.
