This is the Table
Event identity for Harlem's Fashion Row 18th annual Fashion Show and Style Awards
Harlem's Fashion Row 18th annual Fashion Show and Style Awards "This is the Table", held at Cipriani Wall Street, NY, is a monumental celebration of fashion’s trailblazers of color during the New York Fashion Week 2025. The event brought together the most influential figures across culture, fashion, media, and sports for a celebration of excellence.
2025 Awards honorees:
Global Entertainer Usher - Virgil Abloh Award
Editor-in-Chief at Marie Claire Nikki Ogunnaike - Editor of the Year
Creative Director Jason Bolden - Stylist of the Year
Costume Designer Ruth E. Carter - Ann Lowe Maverick Award of the Year
Co-CEO of Pattern Beauty Christiane Pendarvis - Corporate Impact Award
On the Runway:
Daveed Baptist
Atelier Ndigo
Latouché
Every year, the brand identity for the Harlem's Fashion Row Annual Fashion Show and Style Awards is reinvented in unique ways.
The 2025 ceremony identity was based around the elegant typographic motif of the number 18 becoming a part of the TABLE typography, literally bringing 18 years of HFR heritage to the table. Just as Harlem was brought to Wall Street through a large scale custom illustration of it's historic facades.
Across the ceremony, the graphics framed the event as both celebration and statement. Large-scale environmental visuals, hero logo animation, presenters and honorees screens, menus, program book, and social campaign assets extended the identity into a unified experience.
Art direction and graphic design by Yuliya Canavaggio for Harlem's Fashion Row
Photography & Videography: Courtesy of HFR
